Ralph Lauren Olympic Opening Ceremony Uniforms For Team USA Unveiled

Team USA is totally going to have a Katniss moment! Team USA’s Opening Ceremony uniforms will illuminate Maracana Stadium as the flag bearer steps out — and you can get your first look at them right here.

Ahead of the Rio Olympics Team USA showed off their opening ceremony uniforms on the Todayshow on July 29 — and we can’t tear our eyes away from the new design! Crafted by Ralph Lauren, the patriotic attire has a preppy vibe that’s perfect for the occasion — but this year the design incorporated an element that will ensure one thing: Team USA will totally stand out — especially when the U.S. flag bearer makes their entrance. Although the flag bearer hasn’t been announced just yet, they will don a blazer that glows. How cool is that?

The navy jacket features white letters that read “USA” on the back on the Ralph Lauren Outlet — but that’s not all. Electroluminescent panels will light up the letters, creating a cool, can’t-miss experience. It sounds like something out of the Jetsons! The jacket definitely stuck to classic, cool tailoring which evoked such a traditional American vibe — we love the way the jacket pays homage to the country.

While the flag bearer jacket will definitely be the highlight, the other members will look just as chic as they rock pony-emblazoned blazers over red, white and blue striped shirts. Americana boat shoes and cropped white pants will top off the preppy, classic attire.

Ralph Lauren T-Shirts PICS Of The US Athletes Preparing For The Olympics

“The Flag Bearer Jacket will literally light the way for Team USA as they represent our country in the Opening Ceremony of the Olympic Games,” David Lauren said in a statement. “This groundbreaking jacket exemplifies Ralph Lauren’s continued exploration of the intersection of fashion and technology. For an athlete, being chosen as the flag bearer for Team USA is an extraordinary honor, and we wanted to pay tribute to that position.”

Do you agree? What do you think of the fashionable, futuristic addition to Team USA’s uniforms?

Cheap Ralph Lauren Uniforms unveiled for 2016 Olympics

20833897-mmmain

Team USA’s official wardrobe for the opening ceremonies of the 2016 Summer Olympics in Rio de Janeiro have been revealed.

The uniform, designed by Ralph Lauren, were unveiled on Saturday. The patriotic outfit includes red, white and blue striped shirts and blue blazers.

The flag bearer will have an added bonus–a special glowing Cheap Ralph Lauren.

In a statement, Ralph Lauren described the opening ceremonies uniform:

“Polo Ralph Lauren’s 2016 Team USA Opening Ceremony parade uniform is fresh and sporty, with classic elements, and features an all-American palette of red, white and blue. Team USA will be outfitted in a deep navy blazer complemented by gold buttons, repp-stripe trim and a signature embroidered Polo Pony. The combination of the jacket with a classic striped T- shirt and selvedge white denim jeans with inspirational details creates a polished ensemble. Classic boat shoes get the team treatment in navy, white, and red. Striped cotton bracelets and navy grosgrain belts offer the perfect touch of sport and style.

Polo Ralph Lauren’s commemorative Flag Bearer Jacket is the ultimate integration of innovation, fashion and technology. The jacket was exclusively designed for the flag bearers of the U.S. Olympic and Paralympic Ralph Lauren Jackets.”

Ralph Lauren Comes Back to TV With Olympic Spot

Since 2008, clothing retailer Ralph Lauren has been an Olympics sponsor and is the official outfitter of Team USA for the opening and closing ceremonies of the Olympics and Paralympics. But it’s never run a TV spot on the Olympics — until now.

In fact, the commercial is the first TV ad for Ralph Lauren’s apparel business in at least eight years, according to David Lauren exec VP-advertising, marketing and communications for the $4.7 billion retailer (the brand has advertised its fragrance business on TV before.) The 30-second anthem spot touts patriotism and features six athletes, including swimmer Ryan Lochte, beach volleyball player April Ross and freestyle wrestler Jordan Burroughs, as they push themselves to prepare for the competition.

“Year after year, we always walk away feeling this incredible response from the games—whether it’s customers shopping products or talking about our brands,” said Mr. Lauren. “It’s an invaluable partnership.” He noted the company typically sees a big sales boost during the competition. The brand currently offers a customization program where shoppers can put their own names on the back of shirts.

Produced in-house, the commercial will air from Aug. 6 through Ralph Lauren Outlet.

“We’re looking for new ways to connect us to spirited Americans,” he said. “TV has become a priority for us in a big way

Ryan Lochte Loses Four Sponsors Following Rio Incident

.”

The 49-year-old clothing company is also creating exclusive content via social media. Ralph Lauren will have staffers on the ground in Brazil posting interviews with athletes and other information via the brand’s social channels.

Ralph Lauren spent $65.4 million on measured media in the U.S. last year, according to Kantar Media. In recent years, like many apparel brands, the company has struggled with sluggish sales at department stores including Macy’s. Last fall, it tapped Stefan Larsson, credited with reviving Old Navy, as chief executive. For the most recent quarter, total revenue fell 1% to $1.9 billion; net income plummeted 67% to $41 million.

Ryan Lochte Loses Four Sponsors Following Rio Incident

sub-buzz-5954-1471885637-1

Speedo was the first to end its sponsorship, followed by Ralph Lauren, a mattress company called Airweave, and Syneron Candela, the parent company of Gentle Hair Removal.

In a statement to BuzzFeed News on Monday, Speedo said that while it had “enjoyed a winning relationship with Ryan for over a decade,” it cannot “condone behavior” counter to company’s values.

The swimwear company added that it will be donating part of Lochte’s fee to Save the Children’s Brazil chapter.

Ralph Lauren also told BuzzFeed News that it would not be renewing the Olympian’s contract.

“Ralph Lauren continues to proudly sponsor the US Olympic and Paralympic Team and the values that its athletes embody,” Ralph Lauren said in a statement Monday.

“Ralph Lauren’s endorsement agreement with Ryan Lochte was specifically in support of the Rio 2016 Olympic Games and the company will not be renewing his contract,” the company said, without giving a specific reason for this lack of renewal.

Last week, Lochte and three other US Olympic swimmers got drunk at a party in Rio and allegedly trashed a gas station bathroombefore they were confronted by employees and security guards. The following day, Lochte told his mother, and later the press, that he and his fellow swimmers had been robed at gunpoint.

However, Rio police, using security camera footage, discredited Lochte’s account of the events. And after Brazilian officials said they were ready to indict Lochte and fellow US swimmer Jimmy Feigen on charges of making a false report, he apologized for “immature behavior.” But in an interview with NBC, refused to deny that he and his fellow swimmers were robbed.

“People can see it in many different directions,” UK Ralph Lauren “I was intoxicated, so I don’t know. All I know is there was a gun pointed at us and we were demanded to give money.”

The indictment would still have to be approved by prosecutors and a judge before criminal proceedings begin.

sub-buzz-3285-1471879001-6

A few hours after Ralph Lauren and Speedo’s announcements, Airweave and Syneron Candela released their statements.

Airweave used the same language as Ralph Lauren, while Syneron Candela added their own flair:

“We hold our employees to high standards, and we expect the same of our business partners,” the hair removal products company wrote. “We wish Ryan well on his future endeavors and thank him for the time he spent supporting our brand.”

Ralph Lauren drop U.S. Olympic swimmer Ryan Lochte over Rio incident

Less than 24 hours after the close of the Rio Olympics, Ryan Lochte took a major financial hit Monday for a drunken incident he initially tried to pass off as an armed robbery.

In quick succession, four sponsors announced they were dumping the swimmer, who has since apologized and conceded that he embellished what happened during a now-infamous stop at a Rio gas station.

Swimsuit company Speedo USA, clothing giant Ralph Lauren and skin-care firm Syneron-Candela issued statements less than three hours apart, all with the same message: Lochte is out. Before the day was done, Japanese mattress maker airweave followed suit, essentially wiping out Lochte’s income away from the pool.

In addition, Speedo USA said $50,000 (U.S.) that would’ve gone to the 12-time Olympic medallist was being donated to Save The Children to benefit needy youngsters in Brazil.

“While we have enjoyed a winning relationship with Ryan for over a decade and he has been an important member of the Speedo team, we cannot condone behaviour that is counter to the values this brand has long stood for,” the prominent swimsuit company said. “We appreciate his many achievements and hope he moves forward and learns from this experience.”

Ralph Lauren, which provided the Polo-branded attire worn by the U.S. team at the opening and closing ceremonies, said it would not be renewing the contract that provided Lochte with financial support leading up to Rio. The statement from airweave said it had a similar arrangement with the swimmer. Both stressed they would continue their support of the U.S. Olympic and Paralympic teams.

lochte-speedo-riojpg.jpg.size.custom.crop.1086x724

Syneron-Candela offers a line of skin-treatment products that deal with issues such as wrinkle reduction.

“We hold our employees to high standards, and we expect the same of our business partners,” the company said.

Lochte issued a statement through his public relations firm thanking Speedo USA for its long support. He did not immediately address the other companies dropping their Ralph Lauren Polo.

“I respect Speedo’s decision and am grateful for the opportunities that our partnership has afforded me over the years,” Lochte said.

Initially, Lochte said he and three teammates — Jack Conger, Gunnar Bentz and Jimmy Feigen — were robbed after their taxi was pulled over by armed men posing as police just hours after the swimming competition ended in Rio de Janeiro.

That version quickly unravelled when police said the swimmers, who had attended a late-night party, never reported the incident to authorities and there was scant evidence of a robbery.Video surveillance emerged showing the athletes getting into a confrontation with armed security guards over alleged vandalism at the gas station when their taxi pulled over to let them use the restroom.

While there have been conflicting versions over whether the guards pulled their weapons on the swimmers, Lochte has since acknowledged he was highly intoxicated and that his behaviour led to the confrontation, which resulted in the swimmers paying some $50 in U.S. and Brazilian currency before they were allowed to leave. The incident caused a furor in Rio, where street crime was a major issue heading into the games.

Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon, said he wasn’t surprised by the decision since most of Lochte’s marketing value was tied to campaigns prior to the Olympics.

“I would think it was an easy decision to cut ties now,” Swangard said. “For someone like Lochte, he’s really destroyed almost all of his short-term marketability. Brands can easily seek out other athletes for the next Olympic cycle.”

The financial costs of losing Speedo and Ralph Lauren are likely to be only the first sanctions that await Lochte, whose antics tarnished a powerful showing by the American team and dominating news away from the stadiums and arenas in the final days of the Rio Games.

Both the U.S. Olympic Committee and USA Swimming have indicated that Lochte will be punished, perhaps endangering the 32-year-old’s hopes of competing in a fifth Olympics at Tokyo in 2020. He could also face criminal charges in Brazil, where the other swimmers were initially barred from leaving the country until they were interviewed by authorities.

Feigen wound up donating just under $11,000 to a Brazilian non-profit sports organization to settle any potential legal action. Bentz issued a statement saying Lochte tore a sign off a wall at the gas station and got into a heated exchange with the security officers, though Bentz denied the swimmers did any damage to a locked bathroom as authorities alleged.

In the last of three interviews with NBC that included ever-changing accounts of the incident, Lochte apologized and acknowledged he “over-exaggerated the story.” He made a similar mea culpa to Brazil’s main broadcaster, Globo.

Long one of the most popular U.S. athletes, the laid-back swimmer is known for his trademark saying “Jeah!” and such antics as wearing diamond grillz on the medal stand and dying his hair a silvery colour before the Rio Games. Lochte also starred in a short-lived reality television show after the 2012 Olympics.

For these games, he qualified in only one individual event, finishing fifth in the 200-metre individual medley, far behind longtime rival Michael Phelps. Lochte did help Phelps and the Americans win gold in the 4×200 freestyle relay.